Aluminum is a lighter and more durable material, which gives Nishiki bikes an advantage when it comes to speed and maneuverability. These mostly 10-speed bikes were introduced in the 1960s to compete with the influx of European racing bikes. By the early ’70s, the Varsity and Continental had become leading models and were produced in large numbers up until the 1980s. It was their top-of-the-line model, made with high-quality components and only produced in relatively limited numbers. They had excellent Reynolds steel frames and high-end Campagnolo groupsets.
And that’s really where the similarities between Nishiki and Schwinn end. Schwinn bikes are used by cyclists of all levels, from beginners to experts. The company is known for its attention to detail and quality craftsmanship. Nishiki bikes are used by some of the world’s top cyclists, including Tour de France winner Cadel Evans.
A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel. Using the standard electro-forged cantilever frame, and fitted with five-speed derailleur gears and knobby tires, the Klunker 5 was mongoose bmx bike never heavily marketed, and was not even listed in the Schwinn product catalog. Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production.
Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost. By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines.
Schwinn needed a consultative partner with a strong, technical background in e-commerce and digital marketing to provide strategic guidance, user research, and creative design to revamp and launch a new, customer-focused website. In need of e-commerce and digital marketing expertise, we created an intuitive digital experience and brand new look for Schwinn. This huffy mountain bike can make it harder for taller or shorter riders to find a Schwinn bike that’s the right fit. Nishiki bikes are available in a variety of frame sizes, from smaller options like the Podium 24″ to larger ones like the Pro Road 58cm. Round out your fitness with world-class trainers who inspire you mentally and physically with whole-body strength, cardio, and more.