Both Ignaz and Frank stuck to a philosophy of building rugged, durable bikes combined with timeless design qualities. That philosophy far outlived both of these men – a testimony to its power. The company also joined with other United States bicycle manufacturers in a campaign to raise import tariffs across the board on all imported bicycles. In August 1955, the Eisenhower administration implemented a 22.5% tariff rate for three out of four categories of bicycles. However, the most popular adult category, lightweight or “racer” bicycles, were only raised to 11.25%.
Everyone had a mongoose bicycles designed for their needs, and a colorful marketing campaign to go with it. First of all, while other Depression-era manufacturers were understandably using cheaper components and increasingly marketing bicycles as “toys”—Schwinn actually went the opposite direction. The company stopped dealing with department stores and worked exclusively with proper bicycle retailers—such as Barnard’s or the Chicago Cycle Supply Company.
With no buyers, Excelsior-Henderson motorcycles were discontinued in 1931. W. huffy beach cruiser returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. The company revised the model the next year and renamed it the Aerocycle. The bicycle would eventually come to be known as a paperboy bike or cruiser. This bike features Schwinn aluminum MTB frame with Schwinn suspension fork for all around fun out on the trail.
The Coston CE builds come with a 288 Wh battery and a 35-mile range, whereas the Coston DX builds boast 360 Wh of capacity and a 45-mile range. Sometimes you don’t want to race, break records, or snag KOMs/QOMs. This is a simple hybrid with front suspension that’s suitable for male and female leisure riders. Schwinn Discover is here to help you discover what the word “comfortable” really means. This is a hybrid comfort bike with front suspension, wide tires, and relaxed urban geometry.
A mongoose bicycles wasn’t a Schwinn until Mr. Schwinn said it was a Schwinn. At Schwinn, they make bikes that allow riders of all ages and abilities to experience the joy of riding. From “walk ‘n’ roll” kids bikes to the Le Tour Legacy, Schwinn offer a comprehensive line of bikes that suit the needs of riders across the United States and around the world. Schwinn bikes are built to the Schwinn Quality standard, with over 100 years of cycling heritage, passion and expertise.