Plus, the business remains in the family, which probably explains why the ingredients and formulas have stayed consistent for so long. The cosmetics empire’s namesake, Estée Lauder, was actually born Josephine Esther Mentzer. Her first real order was from Saks Fifth Avenue for $800 worth of products—all of which sold out within two days. On days when I wear eye shadow, I’ll generally gravitate towards cream or crayon formulas rather than traditional powders. Mainly because I find they stick around a whole lot better on my oily eyelids, but also because application tends to be a lot more fuss-free. These gel-creme colours from Estée Lauder can be applied straight to eyelids from the applicator and blended out with fingertips for a sheeny wash of crease-free colour.
This was followed by a Spirit of Achievement Award from Albert Einstein College of Medicine at Yeshiva University in 1968. In that year, the company expanded again, opening Clinique, a dermatologist-guided (Dr. Norman Orentreich), allergy-tested, fragrance-free cosmetic brand. Highlight the apples of your cheeks with an Estée Lauder blush for that perfect, sunny glow. Then bring out your eyes with Estée Lauder eyeshadow. From a light highlight to a dramatic smoky eye — the silky, ultra-fine eyeshadow glides on smoothly and stays in place until you remove it. Estée Lauder makeup stays in place and doesn’t transfer to your clothes.
In 2016, the company acquired Becca Cosmetics, their first color cosmetic group acquisition since Smashbox in 2010. In November 2016, the company made its largest acquisition to date by acquiring California-based cosmetics company Too Faced for US$1.45 billion. In 2012, the company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder. Perfect your look for work or play with Estée Lauder makeup from Belk. Whether you prefer an ultra-sheer, barely-there look or love high drama, Estée Lauder’s buildable coverage and stay-in-place makeup make it easy to get the look you want. Estée Lauder foundation Perfectionist Youth-Infusing makeup doesn’t just conceal skin flaws.
As part of The Estée Lauder Companies we offer award winning premium skincare, makeup, haircare, and fragrance products from a collection of prestigious brands including Estee Lauder, Clinique, & MAC. Brand acquisitions began with an investment in the Toronto-based MAC Cosmetics in 1994, which the company then acquired in 1998. The company ventured into its first hair care and holistic beauty brand with Aveda in 1997. The renowned fragrance house Jo Malone London was acquired in 1999.
As of 2008 the main spokesmodel for Estée Lauder was supermodel Hilary Rhoda. In 2010, the company added three more faces to the roster, Chinese model Liu Wen, Puerto Rican model Joan Smalls, and French model Constance Jablonski. In 1981, the company’s products became available in genifique the Soviet Union. Over the next 15 years, they expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.
The company also believes Hainan will continue to drive growth in China’s travel retail market, even when international travel traffic resumes eventually. In the annual report Estée Lauder reported the following results. One must keep in mind that these figures do not match the annual global figures cited by L’Oréal and do not include the recent strong Christmas sales. However, they do indicate the strength of skin care and make-up. In the fiscal year skin care was 44% of total sales, in 2020 it was 52% and in 2021 it was 58%. Make-up in the three years went from 26% to 33% to 39%.
Similarly, Coty took a 20% investment in the Kim Kardashian West brand. Fragrance made the biggest gains, up 49%, followed by hair products (up 47%), makeup (23%) and skincare (18%). This finish is supposed to be light to medium coverage that builds invisibly to look natural. I love that everything has become a lot more relaxed.