Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual contrast of Nuremberg and Venetian fashions at the close of the 15th century . The “Spanish style” of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century. The functions of fashion include the ability to construct, predict, distribute and implement certain values and samples of behaviour, to form the entity’s tastes and manage them. Fashion complements the traditional forms of culture through their turning by modernity, and constructs on this basis, a new human environment. Fashion is unique, self-fulfilling and may be a part of someone’s identity.
The Fashion Transparency Index analyses and ranks 250 of the world’s biggest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices and impacts, in their operations and in their supply chains. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one’s style on a website or social media accounts . Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible. In addition to fashion journalism, another media platform that is important in fashion industry is advertisement.
Another ethical fashion company, Patagonia set up the first multi-seller branded store on eBay to facilitate secondhand sales; consumers who take the Common Threads pledge can sell in this store and have their gear listed on Patagonia.com’s “Used Gear” section. With increasing environmental awareness, the economic imperative to “Spend now, think later” is getting increasingly scrutinized. Today’s consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Fashion forecasters can use this information to help determine the growth or decline of a particular trend.
Alumni thrive in the industry and quickly make their way to positions of leadership or develop their own collections or brands. Unlike other programs, where students compete for faculty attention and resources, our students receive an abundance of guidance from faculty in a resource-rich environment that encourages collaboration to accelerate their development. For decades, this formula has proven successful in preparing students for a seamless transition into the industry. This is evidenced by approximately 86% of each graduating class employed as Assistant Fashion Designers within 3 months of graduation. The cornerstone of the department’s curriculum is providing the students the opportunity to learn by working with successful industry professionals. Liberation was at the top of the agenda for her 1960s customers, and the British fashion designer helped them achieve it.
Advertisements provide information to audiences and promote the sales of products and services. The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. The Index is a tool to push and incentivise the world’s largest fashion brands to be more transparent about their social and environmental efforts.
Fashion Revolution believes that transparency is foundational to achieving systemic change in the global fashion industry, which is why we have been campaigning for it since 2014, and why we created this Index. Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers’ collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.