If Ralph Lauren can pull this off and keep it cost effective, they have an opportunity to “own their customer.” Once the brand delivers the custom product that the customer wants, they will buy it again and again. Technology is making mass customization a reality and brands like Ralph Lauren are wise to explore it if not embrace it. This is a curious move for Ralph Lauren who has historically told their consumers what is cool and fashionable. No doubt some of the customizations customers may love would offend the fashion sensibilities of Mr. Lauren himself.
Few things signal the official end of summer like the opportunity to bust out a lightweight layer in muted, earthy tones. So for our Fall Box, we linked with the neo-workwear experts Polo Ralph Lauren t shirt at Knickerbocker to craft the perfect long-sleeve tee (which usually sells for $105) in three colors. He wants to do one, he said, but is still waiting for the right time and space.
Customization of branded product is different than designing your own screened t-shirt. I remember back in the ’80s there was a brand with a logo of the rider falling off his horse. Ralph Lauren sued them for trademark infringement and won, putting the start-up out of business. Fortunately, I bought four or five of their polos before they disappeared. Brands have been touting the potential of mass customization for years, but is the time now right to make it work in a really big way? Ralph Lauren’s signature embroidered pony gives this comfortable cotton T-shirt an iconic finish.
There is definitely the demand for personalized, custom designed apparel as evidenced by the several sneaker manufacturers that have rolled-out customized designs . Premium apparel brands have historically offered embroidered initials on clothing and now is the time to extend the customization to fabric types and color combinations. This is a smart strategy for Ralph Lauren and this should be a successful campaign.
Revisiting staple styles that showcase a sustained relevance, the label’s latest output is defined by logo-brandished rugby shirts and stately knits, catering to classicists and deadstock-chasing affoncionatos in equal measure. Whether by way of clean-cut oxford shirts, staple t-shirts, or classic baseball caps, unfussy statements continue to be vital facets of the label’s identity. At once playful, sporty, and versatile, Polo’s straightforward sartorial vision effortlessly translates to contemporary outfitting, blurring the line between unironic preppiness and streetwear-inflected minimalism. A testament to the merits of unwavering consistency, Polo Ralph Lauren’s rich history is as much a product of its own design as it is the product of the myriad cultural movements by whom it has been embraced. The pony emblem on Ralph Lauren mens shirts is the brands signature logo.
Suitsupply’s generally affordable prices make for the perfect opportunity to get a little freaky. If you’ve got a closet jam-packed with tailoring in every possible shade of navy blue, opt for a double-breasted jacket in literally any other color—like ralph lauren t shirt this handsome pale brown number. The company launched its website and online shop in 2000 as polo.com by RL Media . In 2007, Ralph Lauren Corporation acquired the NBC share of RL Media and the web site was relaunched as ralphlauren.com.
It pairs nicely with casual attire, workout styles, and lounge wear too. Find even more deals by heading below the jump or you can shop the entire sale here. What more is there to say about Issey Miyake’s signature pleated sets that hasn’t already been said—in glowing, superlative form—on this very site? With return-to-office plans still in flux, this is the jacket to reach for when slogging through the same exact Zoom meetings with the same exact people starts to feel preposterously tedious. We didn’t know WFH salvation would arrive in the form of an impossibly lightweight polyester layer, but we’re sure glad it did. In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, which introduced the Polo player emblem to the world for the first time, appearing on the shirt’s cuff.
Husbands’ particular brand of Parisian cool is a truly global affair. Boglioli makes suits so soft you might just forget you’re wearing ’em. Your grandmother’s drapes just came to life and transmogrified into an absolutely filthy jacket. If the Ralph Lauren blazer above represents the ne plus ultra of the form, Todd Snyder’s epitomizes the sport coat at its best—a patterned jacket specifically designed for solo wear. At just under 600 bucks it’s the rare value proposition actually worth every cent. HBO Max, the streaming service from the prestige TV behemoth behind some of the most memorable productions in the business, is here to keep you entertained now that binge-watching weather is back.
Polo’s roomiest silhouette, Classic Fit is cut with lower armholes and fuller sleeves that fall closer to the elbow. Is there a single piece of clothing that speaks to the type of year Jerry Lorenzo’s had more than the designer’s smash-hit California blazer? Cop one for yourself and join the hordes of other athletes, musicians, and generally well-dressed people who swear by Fear of God’s second-to-none tailoring. Engineered Garments’ vision of reworked Americana tends to be far more interesting than the source material itself. The brand’s beefy herringbone jacket might be made in the U.S. but its tweaked proportions and utilitarian bent reflect a distinctly Japanese sensibility.
In 2008, Ralph Lauren Corporation launched a brand called American Living, exclusively for JCPenney. It was the largest cross-category brand launch in the history of Ralph Lauren and JCPenney. On September 29, 2015, it was announced that Stefan Larsson would replace the company’s founder, Ralph Lauren, as CEO in November. Lauren will stay on as executive chairman and chief creative officer.