Why Facebook Is Using Ray

In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US $640 million. With over 250 styles, 150 colors and 60 lens options to choose from, you can easily customize your Ray-Bans for men or women. At Facebook Reality Labs, our mission is to build tools that help people feel connected, anytime, anywhere. We see virtual and augmented reality as the next computing platform — with humans placed squarely at the center. Through design iterations, months of planning, and international collaboration between our teams at Facebook and EssilorLuxottica , we were able to pull it off.

Facebook, meanwhile, has been working on these Ray-Bans since at least 2019, and it almost certainly will take a swing at AR glasses in the future. But in terms of both commercial availability and advanced features, the new Facebook Ray-Bans are years behind Snap’s glasses. It’s the “effortless” part that will raise eyebrows behind the plastic frames. Facebook has made a pair of smart glasses—even if they’re not true AR glasses—that people might actually want to wear. With this product, Facebook is claiming the face as real estate for its own technology.

All images and clips export into Facebook’s View app using the glasses themselves as a temporary Wi-Fi hot spot for faster sharing. At this point, you can edit and share photos and videos directly to Facebook or Instagram, ray ban new wayfarer or usher them out of the walled garden by adding them to your photo roll. Ray-Ban Stories’ dual integrated 5MP cameras let you capture life’s moments as they happen from a unique first-person perspective.

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The two 5-megapixel cameras don’t take the best pictures or videos. Modern smartphones come with multiple lenses that offer zoom or wide-angle capabilities for fitting more into a picture, and most have a sharper 12-megapixel resolution. Augmented reality features, which let you overlay ray ban caravan digital content on top of the real world, are notably absent. Facebook had previously warned that AR capabilities would be missing from the Ray-Ban glasses, but the lack of AR feels like a disappointment, especially after Snap added AR to the latest iteration of its Spectacles in May.

As an authorized retailer of Ray-Ban eyewear, FramesDirect sells only guaranteed authentic Ray-Ban frames. Add your prescription and choose your preferred lens features for a classic style that’s built for you. Choose colorful, polarized lenses with a gradient tint—prescription sunglasses have never looked so good.