Foundation Showdown

The company’s shares, which touched a record high last week, fell nearly 7%. When it comes to foundation, blush, or bronzer, I usually prefer cream formulas over powder ones. But Estée Lauder’s bestselling bronzer, Bronze Goddess Powder, might be the exception. And not only does the Advanced Night Repair Serum improve your skin from within, but it also protects and shields it from the outside factors that tend to damage it.

Estee Lauders Double Wear Stay-in-Place foundations are designed to last for 24 hours. They feature a polished, matte finish and are available in 55 shades to match all skin tones and undertone. The product is crafted to feel lightweight and comfortable without the need for touch-ups. It unifies uneven skin tones and hides perfections and flaws Estee Lauder makeup when used with medium-to-full coverage. The foundation is water and transfer-resistant, outlasts humid weather, and controls oil but is oil-free. Here is the before and after of the Estee Lauder Double Wear Light Soft Matte Hydra Makeup – it’s a light foundation to me and may be able to be slightly built up, but I did like the finish this had.

Estee Lauder makeup

In the past year alone, the company has acquired both Becca Cosmetics and Too Faced, each known for devoted millennial fan bases and impressive digital footprints. Meanwhile, Lauder’s own legacy brands, like MAC, Clinique and Origins , have struggled in a difficult retail market. A target market is a selection of individuals who have been identified as potential customers for a product. Estee Lauder has a massive portfolio of brands and a variety of companies and subsidiaries under its ownership. All of these companies are responsible for boosting Estee Lauder’s profit, and they add diversity and overall value to the company’s securities. However, if you’re finding that your foundation just isn’t going on as evenly as it used to—or worse, coming off every time you remove your mask—then it may be time for a refresh.

Advanced Night Repair reduces signs of aging and is our best serum for everyone—women and men. Revitalizing Supreme+ Moisturizer, another Estée Lauder best seller, nourishes skin with deep hydration while delivering anti-aging benefits. Other moisturizer best sellers Estee Lauder NIGHT REPAIR include the DayWear Collection which features face cream with SPF, eye cream, night cream, tinted moisturizer and more. With long-lasting hydration and powerful antioxidant and SPF protection, it helps diminish first signs of aging and prevent future signs of aging.

We brought the brand to life with rich storytelling and an array of content. We will be looking to replicate this approach with Estée Lauder,” said Mary Campbell, CMO and chief commerce officer at QVC parent company Qurate Retail Group. Lockdowns in certain parts of Western Europe also hampered demand for luxury makeup products, with Estee Lauder’s net sales declining across much of the region, notably in the United Kingdom and Spain. Sales of cosmetics and makeup products have taken a hit during the COVID-19 pandemic as shoppers stay at home, pressuring Estee Lauder’s M.A.C and Bobbi Brown brands. One of Estée Lauder’s most explosively popular products is its Double Wear Foundation, a medium- to full-coverage liquid formula with a matte finish.

Its goal was to offer consumers high-quality beauty with health and wellness in mind. We’ve done meaningful work together supporting mental wellness with the JED foundation and Mental Health Mates and will continue to do so through our commitment to The Trevor Project this coming June. Together, we put our best light out into the world, and for that we are forever grateful. We believe in you, and we believe that the beauty inside you is the light you share with the world.

Build your own Estée Lauder makeup set to suit your own natural beauty. Before applying any Estée Lauder makeup products in the morning, and after removing them at night, be sure to follow an Estée Lauder skin care regime to rebuild and restore your skin’s health. Estée Lauder Double Wear Stay-in-Place Makeup is a 24-hour liquid foundation with a flawless, natural, matte finish that helps to unify uneven skin tone and control oil and shine. NYX’s Can’t Stop Won’t Stop foundation, is a highly pigmented formula that goes on smoothly and works overtime to deliver long-wearing matte coverage for up to 24-hours. Suitable for all skin types, including normal, oily, combination, and sensitive skin, this waterproof foundation is available in 45 shades with a plentiful selection of cool, warm, and neutral undertones.

Designer Tom Ford begins a project with the company and later an agreement was signed with him to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand. NYX’s Can’t Stop Won’t Stop concealer stacks up quite nicely to Estée Lauder’s Double Wear Stay-In-Place concealer, but at a fraction of the price. Like the Double Wear concealer, NYX’s concealer offers easy-to-blend coverage that’s buildable. NYX offers up matte coverage that lasts for 24 hours, while the Double Wear concealer can be expected to last for 15 hours. “Our collective vision is to be the most inclusive, equitable and diverse global prestige beauty company for our employees and consumers alike.