The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed construction. During the next twenty years, most of the Paramount bikes would be built in limited numbers at a small frame shop headed by Wastyn, in spite of Schwinn’s continued efforts to bring all frame production into the factory. In 1946, imports of foreign-made bicycles had increased tenfold over the previous year, to 46,840 bicycles; of that total, 95 per cent were from Great Britain. The postwar appearance of imported “English racers” (actually three-speed “sport” roadsters from Great Britain and West Germany) found a ready market among United States buyers seeking bicycles for exercise and recreation in the suburbs.
I gave it to my eye Doctors daughter, I did not know I would miss it so much. Ever since I gave it away, I was very sick, Kidney, Liver, and Diabetic. My father died of all this in the German Poisoner of war camp, no Meds, no Treatment etc. I found a place to stay in a Tax credit low Income Housing, no more bicycle, all alone, and my ex is living like a King. Now I’m 79, and hoping die soon, because I’m so longsome, and living of Memories is very hard.
Schwinn has bikes in every category — for men, women and kids — and sells them through mass retailers’ bricks-and-mortar stores and online channels, plus its D2C one. They’re low- to moderately priced, most under $1,000, though the top-of-the-line model in its e-bike roster goes for $4,000. Dick’s declined to comment on its Schwinn sales, and Walmart would only say that generally it’s selling more bikes during the pandemic than it did for Christmas last December. “At one point, Schwinn almost meant bicycling,” said Bill Strickland, editor-in-chief at Bicycling magazine. “But questionable leadership didn’t understand what was happening and was slow to innovate. Companies like Specialized, Trek and Cannondale took market share, and by the time Schwinn responded in the ’90s, it was too late.”
Although they were fabricated in the same shop as the Paramounts, from there Schwinn’s fillet-brazed frames took a different production path. Hence Paramount serial numbers are unique to Paramounts and serve as a tally of Paramount production, while serial numbers on the fillet-brazed models were mixed in with other Schwinn models. This is also why the fillet-brazed models came in the same colors as lower-priced Schwinns, which contributed to their obscurity.
The company was founded in Chicago in 1895 by a pair of German immigrants, Ignaz Schwinn and Adolph Arnold, amidst the nation’s halcyon days of bike riding and manufacturing. Ideas like balloon tires were introduced in 1933 and soon became the standard of the industry. In 1934, Schwinn’s Aerocycle hit the streets rescuing a declining bicycle market. Styled to resemble the streamlined motorcycles,automobiles and airplanes of the day, it sported balloon tires and deluxe features, such as a sprung leather seat, tank, fenders and built-in light and horn. It was so popular in fact, that the likes of Ronald Reagan, Bob Hope and Bing Crosby would proudly show off their Schwinns. 1963 saw the introduction of the iconic Sting-Ray model with ape-hanger handlebars and a banana seat.
Edward Schwinn, CEO, just wasn’t as passionate about bicycles as his ancestors were. Yoshi Shimano, who was Edward Schwinn’s personal translator during his business trips to Asia, described him as “a nice fellow“, who “had a lower degree of interest for the business“. Schwinn is the American icon that has built some of the best-known and most-loved bicycles of all time.
Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted huffy mountain bike chrome-molybdenum alloy steel. When the sport’s original inventors demonstrated their new frame design, Schwinn marketing personnel initially discounted the growing popularity of the mountain bike, concluding that it would become a short-lived fad.
Bikes built by Waterford run the gamut from pure racing bikes and criterion or stage-racing to road and sport-riding. Schwinn never played it conservative with their ad budget, but their best sales agents were always their customers. Popular mid-century models like the Streamline Aerocycle, the AutoCycle, the Continental, Panther, Jaguar, Hornet, Black Phantom, and Sting-Ray all generated word-of-mouth buzz at bike shops, playgrounds, offices, etc. The Chicago factory was basically producing the bicycle equivalent of the Mustangs and T-Birds coming out of Detroit, and the biggest challenge was just keeping up with demand. Along with the inescapable masculinity of this operation, there was also an intensity and pressure that came with maintaining an impossibly high standard of quality. Schwinn bikes were pricier than a lot of the other brands on the market, but “German engineering” was a popular selling point then as it is today, and that reputation was vital to the business.
The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993. As a result, Schwinns became increasingly dated in both styling and technology. By 1957, the Paramount series, once a premier racing bicycle, had atrophied from a lack of attention and modernization.
Schwinn hopes to win over new customers with the introduction of a new electric bicycle. By the early 1900’s, however, bicycles fell out of fashion and schwinn bicycles sales declined to about 25% of their previous high. Schwinn survived by acquiring competitors and building a state of the art manufacturing facility.