At the faster speeds of trot and canter, I am not able to whip out my phone to take a video and I never got around to attaching a GoPro to my helmet. With the Ray-Ban Stories, as soon as my horse and I started cantering, I gave the ray ban caravan command “Facebook take a video” and the camera started recording. I know this because there is a sound that tells you that recording has started and ended. There is also a small light indicator on the inside part of the frame.
But in the midst of all this imaginative brand promotion, Ray-Ban did not neglect the technological aspects of their design. Always looking to improve its signature product, it launched the Ray-Ban Tech Fibre Collection, utilising the very latest in eyewear manufacturing techniques. Also in 2003, Luxottica launched Ray-Ban Junior, a range of sunglasses designed specifically for fashion-conscious children aged 8-12. This range was further expanded in 2005 to include hypo-allergenic frames that are lightweight but durable.
However, it was considered that the term ‘anti-glare’ wasn’t sufficiently striking enough to sum up the appeal of these new glasses. So the term ‘Ray-Ban’ was adopted instead, along with the Aviator tag as a nod to the aviation link. Following several experiments, the prototype sunglasses with plastic frames and green lenses were produced in 1936. The invention of the iconic Ray-Ban Aviator brand has its roots in the meteoric rise of the power of flight.
In 2003, the Ray-Ban Optical optimised prescription sunglasses. Its aim was to blend superb design and matchless attention to detail in its craftsmanship, whilst always drawing on the cultural roots that made Ray-Bans so popular. But wrap-around sunglasses, which could be perched on top of the head, had superseded the classic Ray-Ban styles; the brand began to be viewed ray ban new wayfarer as old-fashioned and behind the times. But B&L were developing other interests, so in 1999 the famous Ray-Ban brand was sold to Luxottica. A delicately arched metal ridge, together with sculpted rectangular lenses, recalled a classic look but with a uniquely contemporary edge. When Peter Fonda wore a pair in ‘Easy Rider’ in 1969, their popularity predictably rocketed.
With their timeless and imaginative styles, Ray-Ban has consistently blended high-tech design, lenses and materials. The collection remains true to its classic heritage while continuously evolving to meet today’s fashion demands. Ray-Ban® is the world’s best-known eyewear brand and is a global leader in its sector. All models in the Ray-Ban collection are products of meticulous, original styling that translate the best of the latest fashion trends into an ever-contemporary look for millions of Ray-Ban wearers around the world.
Del Vecchio was initially trained as a tool and die maker, but eventually he decided to turn his hand to making parts for eyewear instead. He moved to Agordo, the heart of the Italian eyewear industry and set up his company with others to create eyeglasses. As with previous models, the popularity of the different styles were hugely influenced by the celebrities who wore them, especially when they featured in a ‘blockbuster’ movie that had far-reaching impact.
Luxottica masterfully combined the American image of Ray-Ban with modern production processes and made Ray-Ban the number one sunglasses brand. Peter Fonda wore Ray-Ban Olympian I Deluxe glasses in the movie “Easy Rider” , Clint Eastwood wore Ray-Ban Balorama sunglasses in the movie “Dirty Harry” . Not to forget the legendary Ray-Ban Aviator sunglasses from the 1986 film “Top Gun”.
These retro-inspired sunglasses are just $13, but they have all the features you want in a pair of on-trend sunglasses that still offer great protection. Both the lenses and the frames are made from lightweight plastic that weight just 28 grams, so you’ll barely feel them when they’re on. The UV400 lenses block 100% of both UVA and UVB rays, and you can choose from a wide variety of colors and patterns for both the frames and the lenses. They’re sold both as singles and in two-packs, that way if you lose a pair, you can have another on hand. They come with a soft cleaning cloth, a soft bag, and a carrying case. SUNGAIT vintage round sunglasses promise UV400 protection with polarized lenses — plus, they boast a 4.7-star rating and over 11,100 reviews.