Schwinn’s Chicago handbuild shop was closed in 1979 and production of the Paramount came to a halt at that time. Paramount production resumed in Waterford, Wisconsin in 1981. Around the 1971 model year, the Super Sport began to look even more like the flash-welded Continental below it in the Schwinn lineup. Its chrome-plated fork was changed to painted, hubs went to the cheaper “Atom” version , and its rear dropouts went from forged Hurét with an integral derailleur hanger to stamped steel without a hanger.
Schwinn first responded to the new challenge by producing its own middleweight version of the “English racer”. The middleweight incorporated most of the features of the English racer, but had wider tires and wheels. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand. During this period, bicycle sales enjoyed relatively slow growth, with the bulk of sales going to youth models.
Customers probably saw this Super Sport as a slightly upscale Continental, differentiated primarily by CrMo frame tubing, alloy rims, and a leather saddle. Few realized the Super Sport’s frame, unlike schwinn bicycles the Continental, was actually fillet-brazed. Giant Bikeswent from strength to strength – producing over one million bikes in 1986 and supplyingSchwinnwith 80 per cent of their bicycle inventory.
If you’re a more competitive rider, you’ll be looking to reduce that weight. Aluminum alloy is lighter, still very strong, and an excellent choice for mid-range bikes. Carbon fiber gives the best combination of weight and strength, but it’s expensive, something for serious amateurs and pros.
Perhaps Schwinn can rearrange the legal terminology of its other distributional arrangements to avoid “the ancient rule against restraints on alienation” which the Court adopts. Perhaps other manufacturers who use sales as a means of distribution in a franchise or analogous marketing system can do likewise. If they can, the Court has created considerable business for legal draftsmen. If they cannot, vertical integration and the elimination of small independent competitors are likely to follow. Meanwhile, the Court has, sua sponte, created a bluntly indiscriminate and destructive weapon which can be used to dismantle a vast variety of distributional systems — competitive and anticompetitive, reasonable and unreasonable. Schwinn fielded a mountain bike racing team in the United States where their team rider Ned Overend won two consecutive NORBA Mountain Biking National Championships for the team in 1986 and 1987.