Schwinn Bicycle Company

The book is illustrated with photographs of the factory, the Schwinn racing teams, and the bicycles the company produced . But what eventually drove Schwinn into the turmoil that led the company to file for Chapter 11 in 1992 was it’s inability to cope with management and quality problems, as well as some unsuccessful investments. Basically, the company had to choose in where to produce bicycles at a more competitive prices. The Schwinns decided to turn to Taiwan and China, but even though suppliers like Tony Lo’s Giant Manufacturing made high quality products, unlucky sourcing desisions led to supply shortage, angry retailers and receding customers.

“We’re seeing our brand grow, along with our private label customers,” he said. Waterford Precision Bicycles doesn’t plan to sell high volumes of its Fitmaster for the future. But they do expect the machines to help fuel the continued demand for custom bicycles. While those prices might sound high compared with other bicycles, their costs don’t compare with those of some other hobbies, such as sports cars, motorcycles and yachts, Schwinn said. Schwinn also oversees the production of Gunnar Cycles USA from the Waterford facility.

schwinn bicycles

Interestingly, Schwinn’s 1970’s catalogs didn’t really differentiate the fillet-brazed CrMo models either. They were simply shown on the next catalog page, right before the Continental page. No separate catalog or distinct section for “lightweight touring and racing bicycles,” and no detailed discussion of schwinn bicycles the benefits of seamless CrMo tubing and fillet brazing. Schwinn’s catalog copy for the last fillet-brazed Superior ( ) did begin to mention “hand made” and a little more on fillet brazing. Again, perhaps Schwinn didn’t highlight the fillet brazed models for fear of overloading its handbuild capacity.

Bikes built by Waterford run the gamut from pure racing bikes and criterion or stage-racing to road and sport-riding. Schwinn never played it conservative with their ad budget, but their best sales agents were always their customers. Popular mid-century models like the Streamline Aerocycle, the AutoCycle, the Continental, Panther, Jaguar, Hornet, Black Phantom, and Sting-Ray all generated word-of-mouth buzz at bike shops, playgrounds, offices, etc. The Chicago factory was basically producing the bicycle equivalent of the Mustangs and T-Birds coming out of Detroit, and the biggest challenge was just keeping up with demand. Along with the inescapable masculinity of this operation, there was also an intensity and pressure that came with maintaining an impossibly high standard of quality. Schwinn bikes were pricier than a lot of the other brands on the market, but “German engineering” was a popular selling point then as it is today, and that reputation was vital to the business.

This is a place where you can learn all about cycling and get recommendations from experienced riders passionate about the sport. Facebook marketplace is the most popular site where you can sell your bicycle. To sum things up, it seems that Schwinn is very much alive and kicking, manufacturing quality bikes in various categories. Schwinn and Huffy bikes are comparable in terms of components, the materials used, and the overall build. However, in our opinion, Schwinn bikes are slightly better because they’re made by a company with a long tradition.

Though these are mechanical disc brakes, they offer superior stopping power compared to rim brakes. Schwinn has a phenomenal offer for beginner mountain bikers and casual riders who love the comfort and practicality of MTBs. Pacific Cycle bought what was left of this iconic American brand and started selling Schwinn models as “box store” bikes at Walmart, Target, and Toys R Us. However, many were left wondering if Schwinn bikes are still worth the money after the company was sold off to Pacific Cycle in 2001. Most models of Schwinn bikes have years of images and information via old catalogs, advertisements and Schwinn documentation.

In 1870 in Coventry, England, James Starley and William Hillman created the original penny-farthing, the Ariel. The revolutionary use of wire spokes allowed for lighter, larger wheels, making possible the high-wheel bicycle, constructed atop one large front wheel and one smaller rear wheel. Elite Cycles Most of the bikes made by Waterford Precision schwinn bicycles Bicycles and Gunnar Cycles USA are custom-fitted for specific riders. The company makes specialized racing bikes, as well as touring cycles. Since 1993, a small company based in Waterford’s industrial park has been turning out world-class bicycles, that have won numerous national titles, more than 150 state awards and hundreds of individual races.

The company was founded in Chicago in 1895 by a pair of German immigrants, Ignaz Schwinn and Adolph Arnold, amidst the nation’s halcyon days of bike riding and manufacturing. Ideas like balloon tires were introduced in 1933 and soon became the standard of the industry. In 1934, Schwinn’s Aerocycle hit the streets rescuing a declining bicycle market. Styled to resemble the streamlined motorcycles,automobiles and airplanes of the day, it sported balloon tires and deluxe features, such as a sprung leather seat, tank, fenders and built-in light and horn. It was so popular in fact, that the likes of Ronald Reagan, Bob Hope and Bing Crosby would proudly show off their Schwinns. 1963 saw the introduction of the iconic Sting-Ray model with ape-hanger handlebars and a banana seat.

The Laufmaschine was allegedly a direct response to the growing cost of keeping horses for transportation. In creating a vehicle that not only covered distances at speeds equal than or greater horse-drawn carriages, and that also didn’t need to be fed, the baron made it possible for more people to travel long distances, more easily. From the 1817 Draisienne to today’s fat bikes, these are the bikes that have shaped how we ride. During a strike atSchwinn’sChicago manufacturing plant,Giantmanaged to fill the void and pump out an additional 80,000 bicycles in a mere 5 months. In 1977, the partners managed to secure an order from the great American bicycle company,Schwinn. When Giant’s first batch of good qualitySchwinnten-speed bikes rolled off the assembly line, the company’s future looked assured.

The more expensive models from Schwinn are made from higher quality materials which will be able to endure higher levels of wear and tear so will last you longer. As we said, Schwinn bikes are not what they used to be before they got acquired by other companies after going bankrupt in 1992. Our team consists of life-long riders who enjoy researching schwinn bicycles and writing about bikes. Bicycle Guider was founded in 2015 as a free resource of firsthand bicycle tests and reviews, guides, how-to’s, and other types of cycling-related topics. All things considered, our Schwinn Bikes review should have shown you that this is still a reputable brand with a long list of good-looking models to choose from.