Alain Wertheimer, son of Jacques Wertheimer, assumed control of Estee Lauder makeup S.A. Alain revamped Chanel No.5 sales by reducing the number of outlets carrying the fragrance from 18,000 to 12,000. He removed the perfume from drugstore shelves and invested millions of dollars in advertisement for Chanel cosmetics.
She partnered with businessmen Théophile Bader of the Galeries Lafayette department store and Pierre Wertheimer of the Bourjois cosmetics company, who both agreed to help her produce more of her fragrance and to market it in exchange for a share of the profits. After signing a contract wherein she received only 10 percent of the royalties, Estee Lauder makeup enacted a series of lawsuits in the ensuing decades to regain control of her signature fragrance. Although she was never able to renegotiate the terms of her contract to increase her royalties, Chanel nonetheless made a considerable profit from the perfume.
Hand-bound using traditional techniques, with color plates hand-tipped on art-quality paper, each page of this limited-edition series bears the unique imprint of the artisan. Treating a range of topics from jewelry and fashion, fine art and the ‘Impossible Collections,’ the Ultimate Collection curates culture from around the world and across the Estee Lauder makeup ages. Nestled in linen clamshell presentation cases, these books attract collectors, lovers of the printed page, and those who devour the culture of our time. Signaling a new level of sophistication for true connoisseurs, these unique books are works of art in their own right. The earliest edition was created in 1921 and the newest is from 2021.
1978 saw the launch of the first non-couture, prêt-à-porter line and worldwide distribution of accessories. In 1953, Chanel collaborated with jeweler Robert Goossens; he was to design jewelry to complement the fashions of the House of Chanel; notably, long-strand necklaces of black pearls and of white pearls, which high contrast softened the severe design of the knitted-wool Chanel Suit . In 1947 – after the six-year austerities of the Second World War (1939–45) – the New Look was welcomed by the fashion business of Western Europe because sales of the pretty clothes would revive business and the economy. In 1921, to complement the suit of clothes, Coco Chanel commissioned the perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, a bottle of No. 5 de Chanel was a gift to clients of Chanel.
SCP also operates a community center and co-working space in Detroit’s Fitzgerald neighborhood, in addition to offices in Washington, D.C. Sign up to get the inside scoop on latest arrivals, sales, discounts, and Keeks news. Jennie has been loyal to the brand since way before she started their partnership in 2017. From being their beauty muse to an ambassador for Korea, then a global ambassador and finally, as the face of their new global campaign, she has sure come a long way.