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He went on to attend Baruch College in Manhattan, where he studied business for two years. After a brief stint in the Army, Lauren took on a sales job at Brooks Brothers. In 1971 Lauren opened his first retail store in Beverly Hills, California, building toward a total of 116 Polo-Ralph Lauren stores in the United States as well as 1,300 boutiques . In 1986 he made fashion retailing history with a large megastore housed in the elegant former Rhinelander Mansion in New York.

Wanting to leverage his interest in sports, the designer opted for Polo when it came to naming his eponymous label. What Lauren—nee Lifshitz—started with a simple necktie, eventually transformed into an entire wardrobe. The SSENSE editors unpack the ABCs of the Polo Ralph Lauren legacy. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. In 2011, a selection from his car collection was exhibited in Paris.

Elevate your accessories with an array of leather cross body bags, shoulder bags, tote bags and backpacks or smarten up your footwear with a white trainers, boots and loafers in black or brown. Lauren is known for capitalizing on an aspirational style and key insignia which evokes the British gentry while also referencing the aesthetics of the American upper class. His fashion ideas have been criticized by some for not being particularly innovative while also embraced by scores of consumers who prefer more approachable looks. Lauren subsequently broadened his brand to include a luxury clothing line known as Ralph Lauren Purple, a rough and rustic line of apparel dubbed RRL, a home-furnishing collection called Ralph Lauren Home and a set of fragrances.

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The rest is, well, horse boy energy, too—note-perfectly executed by Palace’s collaboration with Ralph Lauren, shot by David Sims for the cover of Arena Homme+. What began for Ralph Lauren forty years ago with a collection of ties has grown into an entire world, redefining American style. Lauren also received credit for helping to outfit the cast of 1975’s The Wild Party, another early 20th-century outing starring James Coco Polo Ralph Lauren t shirt and Raquel Welch. The designer then became well known for Diane Keaton’s rather distinctive looks in the 1977 comedyAnnie Hall. Lauren Home is defined by timeless designs updated with a fresh, modern spirit. From tailored sconces to contemporary chandeliers, this sophisticated lighting collection is crafted in the finest materials with inspired finishes and detailing to create a refined foundation for modern living.

Famed for its unique blend of preppy Americana with European tailoring, Ralph Lauren offers men’s and women’s ready-to-wear, shoes and bags that epitomize refined sophistication. With an array of diffusion lines and iconic products under its belt, namely its polo shirts, Ralph Lauren has come to represent modern luxury while taking its cues from timeless heritage aesthetics. In 1989 Lauren co-founded the Nina Hyde Center for Breast Cancer Research at Georgetown University Hospital in Washington D.C.

The word “polo” comes from the the Balti word for “ball,” and there isn’t much American about it at all. It is rumoured that Ralph discovered the Polo logo when he visited Brioni in Italy in the 60s. The menswear brand had polo players printed on the lining of their jackets, because polo was the sport of the wealthy at the time. Ralph Lauren asked to license it for the American market, and they let him. Ralph convinced the president of the manufacturing company for which he worked—Beau Brummell—to let him release his own personal line of ties. Donna KaranDonna Karan is an American fashion designer and is the creator of the Donna Karan New York clothing line.

The polo dress shirts Rug Collection is inspired by the lifestyles represented in Ralph Lauren Home couture rugs, but at a more moderate price point. LRL rugs offer home decorators a choice of iconic Ralph Lauren lifestyle looks that match their personal taste and style. This collection features hand-knotted, hand-loomed and Axminster weaves. After a year of falling shares, Lauren stepped aside as chief executive of Ralph Lauren Corp. in September 2015 and appointed Stefan Larsson, the global president of The Gap’s Old Navy division, to take over as CEO. Lauren took on the role of executive chairman and chief creative officer of the company he founded.

Ralph Lauren partnered with L’Oreal in 1978 to release two debut fragrances, his and hers simultaneously, launched at Bloomingdale’s. “Polo” was woody, vigorous, and masculine where “Lauren” was soft, floral, feminine. This event would inaugurate decades of smash-hit scents for men and women , and an enormous slew of magazine advertisements torn out and pasted on teenage walls worldwide. From Ralph Lauren Blue, Polo Sport, Ralph for Women, Ralph Lauren’s fragrance campaigns, with their perfectly of-the-moment casting and youthful sex appeal set the tone for his and hers aesthetic aspirations. Perhaps advertising campaigns are just as closely linked to memory as scent.