Sign up and enjoy amazing treats and rewards by earning points every time you shop, connect and share. If you purchase via my link, I make a very small percentage for that purchase. She then used Lancôme Juicy Tubes in 13 Raspberry Cool for a glossy modern lip. Zendaya used Lancôme NEW Clarifique Face Essence the night prior and morning-of on her face and neck for extra hydration, radiance, and smooth skin texture.
Alternately, customers can opt for a Rénergie set that’s packed with Rénergie Lift multi-action ultra SPF30 day cream, a Rénergie Lift multi-action eye cream and the brand’s Miel-en-Mousse makeup remover. Both options also come with a Sultry Sky quad eyeshadow palette, a tube of Lash Idôle mascara and an exclusive pouch. With the new PWA, the time until the page is interactive fell by 84%, compared to their previous mobile experience, with a corresponding 15% decrease in bounce rates. Lancôme saw their mobile sessions rise by more than 50%, and conversions increase by 17%. The new strategy also delivered a much better user experience across platforms. IOS is extremely important for Lancôme—65% of all users landing on their PWA are on iPhones.
Free of the top common allergy causing ingredients , surfactants and harmful hormone-altering chemicals and ingredients. Lancome has a long list of cult products renewed the world over, Tresor Eau de Parfum, Juicy Tubes, Bi-Facil Eye Makeup Remover and the Definicils mascara (remained a top-ranking mascara for over a decade). Lancôme has several top makeup artists representing it, Aaron De Mey and Sandy Linter.
For example, Idôle eau de parfum is made with sustainably sourced roses and is refillable and Absolue skincare products are rechargeable via a dedicated capsule reload system. Furthermore, the brand commits to manufacturing products with sustainable packaging by using less virgin materials and more recyclable materials like glass and post-consumer recycled plastic. They also sell cosmetics in stores in mainland China, which means that they products were likely tested on animals in the country.
Sandy is Lancôme’s “Beauty At Every Age Expert”, and Aaron is Lancôme’s National Artistic Director for Makeup. Lancôme UK has recently signed Alex Babsky to be the brand’s UK Make Up Ambassador. Despite founder Armand Petijean’s assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the genifique luxury beauty arena. Its ads can be seen in numerous publications worldwide, from Harper’s Bazaar to French Vogue. Lancôme’s ads have been shot by the leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier and Dusan Reljin.
Lancôme targets women in their 40s and younger women have become its new target market. Ukrainian-Canadian model Daria Werbowy joined the brand in 2005, and has been featured in Lancôme ads. Spanish actress and model Inés Sastre has represented Lancôme as a global spokesmodel since 1996, appearing in dozens of Lancôme advertisements over the years. This article is about the French perfumes and cosmetics house. RÉNERGIE CREAM FINDER Find which Rénergie cream is the best for you according to your skin needs and concerns.
In 2014, Lancôme launched a marketing campaign which combines a loyalty program called ‘Lancôme Elite Rewards’ via social media platforms. This program gives points as the reward to members for sharing on social media. Members can earn points by sharing products or connecting with the brand on Facebook, Twitter and Instagram and they will get discount while getting enough points. The brand is represented by actresses, global supermodels, makeup artists and perfumers.
Two years later, he expanded Lancome into cosmetics, creating a pinky-red lipstick scented with roses that remained a bestseller over the next 30 years. In 1964, L’Oréal acquired Lancôme, and it is now one of the largest luxury skincare companies in the world. Lancôme is aiming to empower consumers to make more sustainable beauty choices by offering them products that are refillable, rechargeable and recyclable. Luxury with a focus on environmental responsibility is the direction. Lancôme has developed a range of innovative packaging solutions that help reduce the environmental impact of its products—by offering products that are rechargeable, refillable or recyclable.
However, highly processed ingredients derived from soy (e.g., glycerin or tocopherol) will not be excluded by SkinSAFE. Clive Owen was the first male spokesperson for Lancôme’s Men’s skincare range and the fragrance Hypnôse Homme. Find the ideal shade of your favorite Lancôme lipstick, lip gloss, foundation, mascara and more. If you are going to feature content from LA-Story.com including images, podcasts, or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination , a link- back to the specific page & please email the link to before the piece goes live. Achieves global sustainability rating, launches Beauty Rebirth Recycling Program and receives SA8000 certification.
Lancôme is part of the L’Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices. The rose is an iconic symbol of Lancôme, and present in various forms in Lancôme skincare products, fragrances and makeup. Almost all of the roses used in Lancôme skincare and makeup products are organic. This exclusive gift features a slew of the company’s best-sellers. The first option features Absolue Premium Bx SPF15 day cream, an Absolue premium Bx eye cream and a Crème Mousse Confort.