The company said that creating shirts via the mass customization model provides multiple business benefits. It helps reduce the amount of inventory that Lauren carries, it promotes rapid fulfillment and gratifies the fashion wishes of its brand loyalists. In the end it also reduces the need for markdowns as customized ralph lauren t shirt products do not require premade inventory to work. Every shirt made for customers is created to the buyer’s specifications with none of the polos made prior to an order being placed. Lauren is using “flat-knit technology” to make the polos that are currently available in six designs and 24 color combinations.
There is definitely the demand for personalized, custom designed apparel as evidenced by the several sneaker manufacturers that have rolled-out customized designs . Premium apparel brands have historically offered Polo Ralph Lauren t shirt embroidered initials on clothing and now is the time to extend the customization to fabric types and color combinations. This is a smart strategy for Ralph Lauren and this should be a successful campaign.
There is always a demand for logo wear in corporate settings and it looks like RL is testing whether it will work for regular consumers. The key will be adoption by consumers and whether RL can do it profitably without diluting the brand value. Assuming made-to-order shirts work, imagine the possibilities for other Ralph Lauren products. Customization will increase the customer satisfaction at the same time that it will, inevitably, increase the price of each garment. One problem looming on the horizon is that Ralph Lauren may not be happy with figures that do not compliment the Ralph Lauren look wearing a Ralph Lauren anything .
It’s crafted from panels of cotton jersey to a classic relaxed framed by white topstitching, then finished with a crew neck. Invest in a range of t-shirts in bold prints, stiped patterns and simple white tees – all with the signature design. Embolden your style with distinctive graphics, pastel shades and versatile crew neck tops.
This blazer is soft, slouchy, thoroughly worn-in, and makes the idea of shelling out a whopping two grand for a piece of tailoring that didn’t originate on Savile Row seem downright reasonable. There are two conflicting trends here – product personalization is a huge trend that I believe is only going to grow as technology improves and costs come down for one-off production. On the other hand, I can’t remember the last time someone my kids’ age (20s-30s) actually wore a polo style shirt. For most consumers, polo shirts are something you buy at Target for $15 when you need a collared shirt for an event. One of the most iconic staples in the Ralph Lauren collection are collared polos, but if you’re looking for something a little more casual but equally stylish, a Ralph Lauren T-shirt is just what you need. Combining preppy classic style with contemporary colors and patterns makes the perfect blend.
The wide selection of Ralph Lauren polo shirts at Belk has a shirt to match any style, from solids to stripes and even camo print. Whether you’re presenting your newest innovation to a client or taking a date to the movies, this collection of Polo Ralph Lauren shirts and t-shirts has the perfect look for you. Post-Imperial – The abstract logo print on Post-Imperial’s blue and pink Ikeja T-shirt is created by a wax-resist technique called adire, pioneered by the Yoruba community from the Southwest region of Nigeria.